Karina Dimaliwat

I’m a multidisciplinary creative and strategist with a passion for helping ideas take shape. With a background that bridges branding, marketing, design, and operations, I’m driven by the belief that thoughtful, human-centered experiences are what set great brands apart.

I hold a Bachelor of Arts in Fine Arts and have spent more than a decade blending artistic vision with business acumen to build impactful brands and streamlined systems. My work has spanned roles in branding, e-commerce, event planning, CRM development, and data analysis across diverse industries. Along the way, I’ve specialized in process optimization, visual storytelling, and digital strategy, crafting solutions that are as beautiful as they are functional.

As the founder of Apothecary 28, my artisan fragrance studio, I explore the art of sensory storytelling through handcrafted perfume oils and small-batch luxury goods. This venture reflects my commitment to intentional design and creating experiences that invite reflection and connection.

I’m comfortable navigating both the creative and operational sides of an idea—developing brand narratives, designing cohesive visual systems, implementing efficient processes, or refining workflows to help teams thrive. Whether I’m building a marketing campaign, shaping a customer experience, or designing packaging that sparks curiosity, I bring curiosity, care, and a commitment to craft.

At the heart of my work is the belief that the most important tools are empathy, imagination, and the willingness to ask better questions.